Jude August Foundation
PROJECT SUMMARY
The Jude August Foundation is a 501c3 public charity with a mission to support the families and caregivers of children with critical care needs. As a new non-profit, a brand strategy and complete visual identity were in order to set the organization up for success.
BRAND STRATEGY
A BEACON of hope for families in need OF SUPPORT
This project was a personal passion for me, as my wife Stephanie and I founded the Jude August Foundation following the loss of our first child, Jude. Very early on we determined that we wanted our identity to convey hope and warmth.
We built a mission, vision, and elevator pitch to reinforce the sense of hope and support we aimed to provide, giving a greater sense of purpose to the entire organization.
MISSION
We support the families & caregivers of children with critical care needs.
VISION
To build pathways of hope that ease worry and inspire the spirits of the families we stand for.
ELEVATOR PITCH
The Jude August Foundation is dedicated to supporting the families and caregivers of critically ill children. We develop programs that provide families with a support network to lean on. We collect and donate resources to assist local healthcare systems in delivering optimal patient and family care. We host events and activities to raise awareness and develop communities of critical care allies. We do all of this to build pathways of hope that ease worry and inspire the spirits of the families we stand for.
VISUAL IDENTITY
A VISUAL IDENTITY THAT SHINES STRONG
Our visual identity took inspiration from our experience in the hospital. The icon mark was inspired by the sunrises we witnessed during the morning hours spending time with Jude.
Jude’s window overlooked a local arboretum and nature park, where the warm sunlight cascaded over the natural green of the trees and provided an optimistic sense of calm. The color palette blends this influence of nature with playful, subdued primary colors reminiscent of children’s toys.
WEBSITE DESIGN
A WEBSITE BUILT to INFORM & support
In addition to the branding, I created a simple yet robust website built to spread awareness to Jude August Foundation’s purpose and inform potential supporters and donors. It presents users with organizational information, ways to get involved, and the ability to donate online to push the foundation’s programs forward.
