THE TIM LAMB CREATIVE

true to you

DESIGN process

GETTING STARTED

KICKOFF

The foundation of every successful identity project starts with clarity. This phase ensures alignment from the start, covering initial discussions, project scope, and expectations. By the end, everything is in place to move forward with confidence.

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  • An initial conversation to understand your needs, goals, and vision for the project.

  • A tailored outline of the project scope, deliverables, timeline, and investment.

  • Formal agreement to move forward, ensuring both parties are aligned before work begins.

PHASE ONE

DISCOVER

A strong brand starts with a clear strategy. This phase dives deep into your business, audience, and goals to establish a solid brand direction. Through guided exercises and discussions, we define the key elements that will shape your identity.

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  • A deep dive into your brand’s purpose, audience, and positioning through a structured set of questions.

  • A collaborative discussion to refine key brand elements and establish a strategic foundation.

  • A review of insights gathered during strategy, ensuring a clear direction before design begins.

PHASE TWO

DESIGN

With strategy in place, the visual identity begins to take shape. This phase explores creative directions, refines stylistic choices, and develops a distinctive look that captures your brand’s essence. Collaboration ensures the design aligns with your vision.

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  • A curated visual exploration to align on stylistic direction before developing full concepts.

  • The creation of logo concepts, typography, color palette, and supporting visuals.

  • A walkthrough of initial concepts, providing an opportunity for feedback and refinement.

PHASE THREE

REFINE

Great design is a process, not a one-and-done task. This phase fine-tunes concepts based on feedback, ensuring every detail is polished and aligned with your goals. Final approval marks the completion of the design journey.

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  • Adjustments and enhancements based on client feedback to perfect the design.

  • A final review to ensure all refinements align with the brand vision and project scope.

  • Formal approval confirming the project is complete and meets all agreed-upon expectations.

PHASE FOUR

LAUNCH

Bringing your brand to life starts here. Deliverables are formatted, files are transferred, and everything is prepared for a seamless handoff. When it’s time to go live, your brand is ready to make an impact.

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  • Preparing final design files in the necessary formats for various applications.

  • Handoff of all assets, including guidelines for consistent brand use.

  • Launching the brand visuals, whether through a website, social media, or marketing materials.