YOUR VISION, MY PASSIOn
I have been creative for as long as I can remember…20 years plus now! Over those years I’ve developed a strong, strategic eye for design and an appreciation for the power and impact of the creative process to shape perceptions, tell stories, and drive meaningful results.
My design style is strategic and purposeful. In the product design world that nurtured my early years, there’s a phrase often used that resonates deeply with me: form follows function. It means the performance of something is more important than how it looks. This mindset drives my True to You graphic design process, which leans heavily on collaborative discovery sessions mixed with my own design abilities to craft a solution tailored specifically to your brand DNA (your purpose, vision, values). Every design decision is intentional and aligned to the brand strategy we will build together. I refine and simplify, eliminating the design fluff along the way that doesn’t serve you or your brand’s greater good. The result? A brand that stands out from the competition, builds public trust, and leaves a lasting impact on your market & audience.
I choose to specialize in brand identity design because I get juiced up each day at the thought of bringing my client’s hopes and dreams to life. I’m here to serve as your creative arm and be by your side to build you a kick-ass brand that makes you proud and makes the world take notice. Let’s change your world together!
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Born and raised in Michigan, I spent my childhood exploring the world on my bike with siblings or friends, watching Saturday morning cartoons, and getting lost in the gateway to my design journey; comic books. I greatly admired comic artists of that time like Jim Lee and Todd McFarlane and dreamt of becoming a comic artist myself. I soon started filling sketchbooks with drawings and developing my artistic talents into my teenage years.
Eventually, my comic artist dreams began to fade, and thanks to a small invention you might of heard of called “the Internet”, I started growing passions for things like HTML & CSS, Photoshop, and design. By high school, I was fully sold on a career in design and enrolled at the College for Creative Studies in Detroit. There, I spent four years studying Industrial Design, refining my craft and graduating with a BFA in Product Design in 2006. Nearly two decades later, the passions that fueled me then are what drive me now to work with businesses and individuals to help them succeed using the power of design.
Outside of my work, you’ll usually find me at home spending quality time with my family or binging tv and movies with my wife, Stephanie. I’m also a dedicated fan of Detroit sports (Go Blue!) and enjoy finding and collecting unique Batman memorabilia when I can (Because he’s Batman!) I also dedicate a large portion of my personal time to representing the Jude August Foundation, a charity Stephanie and I founded to support NICU children and their families after the loss of our son, Jude, who passed away at 9 weeks old.
My personal FAVORITES
SONG
Dance Yrself Clean
ALBUM
In Ghost Colours
FOOD
Pineapple Fried Rice
SUPERHERO
Batman
MOVIE
Big Fish
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